Either Cost times 4.or a reasonable hourly rate plus cost..So if I paid a dollar for it I wholesale it for two dollars which covers my time, or Retail it for four dollars where I make the big profits. I usually add in 20% over costX4 to allow for rep fees, etc.
I do custom , original embroidery and get $10 an hour for it.Embroidery floss costs next to nothing, and I am paid peanuts for highly skilled labor.
In China the embroiderers are so well paid that they can send their kids to college, where they learn how to "make a living" and they are not learning their parents' craft so hand embroidery is dying out because the artisans are being paid what they are worth.
I just had to rant about this, sorry....

It is difficult getting paid a respectful price for hand made jewelry. It flucuates. I used to sale pieces from $5 over $200.00. I took the cost of the materials and my time and and tried to make $10 an hour if lucky. Considering the cause I would try to keep it simple but lessen the price. I

've gotten paid very little for beadwork so subsequently it became a hobby to pay for the beads. Now they ($1000,s of dollars worth) are sitting in Alaska in storage along with a bunch of finished product for 2 1/2 years while Iive in Hawaii where I probably could sale my stuff but still not for much.

Sadly four crafters so much cheap bead work comes in from the 3-4th world countries. For the most part they use inferior quality thread, findings and funky beads but depending on your market most people look at price or they fall in love with a particular piece. So take the price of the beads and add up your hours. Keep it simple otherswise you work for $3 - $5.00 an hour or less.

Blessings
Raven

yikes should have proof read that last one...eyes aren't open yet...excuse the misspellings
raven